CHAPTER 3

Growth is very important in Social Media Marketing. You should always want your brand to be well-known by the public. And a way to do that is by growing your brand. Social Media is a somewhat inexpensive, efficient way to reach a wide audience while having full control over the media that is put out to the world. Establishing your target market is a good step in growing your audience. There are many characteristics that can be used in forming a target market. Age, race, gender, location, hobbies and career are all great jumping-off points for establishing your target market. With a goal of who you want to market to, your brand awareness is sure to grow!