CHAPTER 4
Most Popular | It was very interesting to learn that Facebook is the most popular social media platform. Of course I knew that the age demographic for Facebook is a very large range, but it never connected in my head how big it actually is. I also found it interesting that 69% of user find it annoying when brands use slang words. I'm not sure if it is seen as unprofessional or if the user just doesn't understand the slang. Either way, that definitely shifts when you head over to platforms like X where brands are very casual and sometimes even rude in their tweets.
I also was surprised at some of the statistics and how audiences react differently to Facebook posts as opposed to posts on other platforms.
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